In 2009 saw the launch of Korda’s sister brand, Guru. A fantastic new company striving to take match & coarse fishing tackle to the next level. The most important part of what Guru do is making sure that the products that you use are the best out there, bar none. They have been producing reliable end tackle for years and really listen to the customer to ensure their items meet the demands of anglers. We stock a massive array of Guru products like Feeders, Hooks, Tools, Leads & Lines with many more products due to be launched over the coming months.